Beard Butter: Should You Use it Day or Night?

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Written By Dominic Howard

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A nicely groomed, healthy beard can be a great way for a man to express his personal style. However, growing and maintaining a great-looking beard takes effort. An often overlooked beard care product is beard butter. But when’s the best time to use beard butter – day or night? In this comprehensive guide, we’ll look at the benefits of using beard butter and whether it’s better to apply it in the morning or before bed.

We’ll also provide tips on choosing the right beard butter and how to use it properly. Read on for everything you need to know about maximizing the effectiveness of beard butter.

What is Beard Butter?

Before we dive into when to apply beard butter, let’s look at exactly what beard butter is. Beard butter is a leave-in conditioner specifically formulated for facial hair. It contains carrier oils like argan, jojoba, or coconut oil along with Shea or cocoa butter. Beard butter has a smooth, creamy consistency resembling butter (as the name suggests). But unlike actual butter, beard butter is non-greasy and gets absorbed into facial hair and the skin underneath.

The ingredients in beard butter nourish facial hair down to the follicles. The oils are emollient, meaning they soften and hydrate beard hairs, making them more supple and easy to manage. Meanwhile, the butter provides deep conditioning while acting as a protectant to keep moisture locked in. Beard butter also often contains essential oils that give them a pleasant, masculine fragrance. They are thicker than beard oils but not as thick as balms.

Using Beard Butter

Now that we know what beard butter is, let’s look at why you should use it:

  • Softens and conditions – The oils and butter penetrate into the hair shaft, leaving beard hair soft, smooth, and healthy-looking.
  • Reduces dryness and itchiness – Moisturized facial hair is less prone to dandruff, dryness, and resulting itchiness.
  • Easier to detangle and style – Well-conditioned beard hairs are easier to comb through without painful tugs and knots.
  • Helps relieve skin irritation – The emollient ingredients soothe dryness and irritation that often accompanies new beard growth.
  • Prevents split ends – Regular conditioning makes beard hair less prone to split ends and breakage.
  • Provides hold – Beard butter allows you to style your beard with a light-medium hold.
  • Enhances shine – Oils give facial hair a healthy, natural glow while softening the look of coarse or curly hair.
  • Pleasant fragrance – Essential oil blends give beard butter an appealing, masculine scent.

When Should I Apply Beard Butter? Morning or Night?

Now that we know the benefits of beard butter, when is the optimal time to apply it – morning or evening? The answer is – it depends! Here are the pros and cons of using beard butter in the AM versus PM:

Why the Morning:

  • Sets your beard up for the day – Applying in the morning ensures your beard is nourished, conditioned, and styled before you head out.
  • Offsets nighttime dryness – Your beard needs replenishment after a long night, so the morning application brings it back to life.
  • Helps restyle bedhead – Beard butter can reshape your facial hair after sleep messes it up.
  • Freshens up your beard – The essential oils give your beard a clean, refreshed scent for the day ahead.

Why the Evening:

  • Maximizes conditioning overnight – Applying before bed allows the ingredients to penetrate overnight while you sleep.
  • Prevents breakage – Nourishing at night prevents breakage that can occur while you sleep.
  • Absorbs better into a clean beard – You can wash your face and apply it to a clean beard at night for better absorption.
  • Relaxes before bed – Massaging in oils can be a calming part of your nighttime routine.
  • Less greasy for sleep – Dense kinds of butter applied during the day can feel greasy but get fully absorbed overnight.

So in summary – both mornings and nighttime have their benefits for applying beard butter. However, we recommend using beard butter both morning AND evening for maximum effectiveness. In the morning, use beard butter to style and freshen up your beard for the day ahead. Then apply again before bed to provide intensive overnight conditioning while you sleep.

Tips for Choosing a Beard Butter

If you’re ready to add beard butter to your grooming regimen, keep these tips in mind when purchasing:

  • Seek natural ingredients – Look for products made with all-natural carriers and essential oils. Avoid beard butter with synthetic fragrances, parabens, and silicone.
  • Match texture to beard type – Lighter butter works well for short beards, while waxes and heavy balms suit longer beards best.
  • Consider skin type – If you have sensitive skin, avoid ingredients like lemon or peppermint essential oils. Opt for a formula labeled hypoallergenic.
  • Buy according to scent – Since fragrances are personal, smell test a few options before deciding. Most brands have light and strong scent varieties.
  • Seek multi-use options – Look for beard butter that can also be used as a leave-in conditioner for your hair or to nourish the skin on your face and neck.
  • Read reviews – Check out online reviews to learn how a product performs for real customers with beards similar to yours.
  • Buy from bearded vendors – For expertise, look for brands created by bearded men who understand beard care needs.

How to Apply Beard Butter for Maximum Benefits

Once you’ve chosen beard butter, using proper technique is key to getting the most out of your product. Follow these tips for application:

  • Shower first – Apply your beard butter to clean facial hair after washing your beard thoroughly in the shower
  • Dry your beard – Gently pat dry with a towel to remove excess moisture before application.
  • Use a small amount – Start with an almond-sized amount, then adjust depending on your beard’s length and thickness.
  • Warm it up – Rub the butter between your fingers to melt it down before massaging it into your beard.
  • Apply to your palms – For even distribution, first apply to both palms, then work into your beard from root to tip.
  • Massage in thoroughly – Take your time massaging and rubbing to fully coat each hair down to the follicle.
  • Use a comb – Once distributed, use a wide-toothed comb to ensure uniform conditioning and styling.
  • Don’t rinse – Allow your beard butter to be fully absorbed. Do not rinse it out.
  • Style as desired – Use a beard brush and/or blow dryer to style your facial hair once the butter is worked in.
  • Repeat daily – Apply your beard butter as part of your regular morning and/or evening grooming ritual.

Troubleshooting Common Beard Butter Issues

While beard butter has many benefits, some men run into problems like greasiness, breakouts, or unsatisfactory styling hold. Here are some quick troubleshooting tips:

  • Greasy look – Use less product or switch to a lighter, non-greasy formula.
  • Acne breakouts – Look for non-comedogenic oils suitable for acne-prone skin.
  • Dryness persists – Try a thicker balm or use it in combination with a good beard oil.
  • Doesn’t style well – Apply to damp beard after showering or switch to a wax-based styler.
  • Unpleasant scent – Seek an unscented variety or different essential oil blend.
  • Irritation – Discontinue use if any irritation occurs and try a fragrance-free option.

Frequently Asked Question

1. What is beard butter, and what does it do?

A: Beard butter is a grooming product designed to moisturize, soften, and condition facial hair and the skin beneath. It helps tame frizz, adds a healthy sheen, and promotes overall beard health.

2. Can I use beard butter during the day and at night?

A: Yes, you can use beard butter both during the day and at night. The choice depends on your personal preference and grooming routine.

3. How does using beard butter during the day benefit me?

A: Applying beard butter during the day can help keep your beard looking well-groomed and moisturized throughout your active hours. It provides a light hold and protection from environmental elements.

4. What advantages does using beard butter at night offer?

A: Using beard butter at night gives it more time to deeply moisturize your facial hair and skin. It can also prevent overnight beard dryness and keep your beard feeling soft and manageable in the morning.

5. Can I apply beard butter to a wet beard in the morning?

A: Yes, you can apply beard butter to a slightly damp beard after washing it. This can help lock in moisture and make the application process smoother.

6. How often should I use beard butter during the day?

A: The frequency of application depends on your beard’s needs and your personal routine. Applying beard butter once a day or as needed is generally sufficient.

7. Will using beard butter at night make my beard greasy during the day?

A: Proper application of beard butter at night should prevent excessive greasiness during the day. Use a small amount and ensure it’s well distributed throughout your beard.

8. Can I use beard butter as a styling product during the day?

A: While beard butter offers a light hold, it might not be as effective as dedicated styling products for shaping intricate styles. However, for more natural looks, it can work well.

9. Are there any specific ingredients in beard butter that make it suitable for day or night use?

A: Beard butter typically contains nourishing oils and butter that work well regardless of the time of day. Look for ingredients like shea butter, jojoba oil, argan oil, and essential oils for added benefits.

10. Can I use beard butter alongside other grooming products like beard oil?

A: Yes, you can use beard butter in conjunction with beard oil. Applying oil first and then layering beard butter can provide extra hydration and enhance the overall grooming experience.


If you’re looking to step up your beard game, incorporating quality beard butter into your routine is a great option. Use in both the morning and at night for maximum conditioning, hold, and shine. With the right application tips, you can avoid common issues like greasiness or breakouts. Experiment with different products and schedules to find your ideal beard butter regimen. With a little trial and error, you’ll be styling a softer, healthier beard in no time!

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